Great Start juices were the new entry in the Lanitis Juice product range. Great Start is a dedicated range of breakfast beverages containing delicious combinations of different fruit juices, especially chosen to offer all fruit benefits, freshness and vitality in the morning. With this campaign we wanted to create awareness to the consumers that Lanitis Juice introduce this new fresh juice.
The challenge was to create awareness about this new product and fit it in the consumer’s daily routine, by communicating that is a complete breakfast and the best way to start the day, the ideal time to take the daily Vitamin C portion, to feel vibrant and alive in the morning.
We wanted to communicate to the consumers that they have a different option, which is fresh, healthy and fits in the modern lifestyle of modern consumers. Our main TVC was capitalising on the busy aspect of today’s consumer lifestyle to give them a solution that fits the gaps and fits within their lives to kick-start the day.
We use alternative commination platforms to spread our massage such as TV, outdoors, digital and social media.
We are currently live with this campaign, and we do not have any results yet.