Cytamobile Vodafone had an offer to communicate that the youth of Cyprus would absolutely love. 10GB free data. The always-connected, story-sharing generation can never have too much data so we knew this was a great offer, but how do you grab the attention of an audience that typically gives you only a few seconds before it moves on?
By speaking their language. We combined two major features of Cypriot youth – summer and social media – to create a TVC that put instagram stories in the spotlight. With our audience as protagonists, we brought their habits, style and summer energy in an ad that would encourage them to continue doing what they love to do – share more and more stories.