On Monday 28 February 2019, some of the most creative minds in the world were gathered together in Istanbul, to celebrate the merger of two legacies VML & Y&R through productive and energizing sessions. The recently announced new agency, VMLY&R, unites two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.
VMLY&R’s proposition will combine brand experience and brand advertising, derived from the complementary expertise of VML and Y&R to create connected brands that bear value for clients.
The meeting, which was attended by Partners VMLY&R Managing Director, Tasia Yiannara and General Manager, Andrea Hadjivasiliou, brought together the Leaders from the EMEA region, who shared the new values and legacy work samples that will instigate even more creativity in the Group. The main discussions centered around Fellowship, Weaponry & Swagger, the 3 elements which will unite the effort that will drive excellence and will inspire passion throughout.
From Customer Experience, to a New Technology Center and much more, the Agency has the weaponry to win both in local markets and in the region. It only takes a shift from the “local companies” to the “ONE company” mindset.